You might have heard about a small change coming to Ben & Jerry’s tubs next year in Europe… Come January 2020, our tubs will look a little smaller — 35 ml smaller to be exact. This is because we believe, and have always believed, in doing business the right way, but this can come with an extra cost. This decision wasn’t easy, but we believe it will allow us to continue to manage our economic mission, produce the Ben & Jerry’s quality you deserve, and do it all without compromising our dedication to our social mission. This change also presents us with a cool opportunity to bake more values into our tubs and beyond. There’s still 465ml of chunks and swirls to enjoy!
We will be revealing all soon, so stay spooned’